Being superficial is an inherent part of the human being, you cannot fight it. Although the term is related to something negative, we believe that superficiality is the words of the poetry of being.





Superficial

2017

Interior

Brand 

Beauty

︎


To see allows us to even understand silence, the concept of development for Superficial consists in sensitively perceiving the constitution of our being. Esse est percipi.



For interior design, the reference was the futuristic space caps revered in several science fiction novels, making an allegory to the exploration of a new surface with every client. The futuristic clinic’s feel and the working tools’ arrangement, helped us to reinforce the idea of a workshop, professionals who don’t seek to focus on trivialities: scientists of the image.








For the image of Superficial we moved on two levels: the human and molecular scale. We wanted to give the art direction of this project a “microscopic” feeling that represents in some way the detail in the work of this personal image workshop. How surfaces are perceived when watched closely.








See also:

Want

︎Work inquires:
hola@yeye.design


Where

CDMX  5561249316  
Amatlán #158
Colonia Condesa


Chihuahua 6144103449
Calle 29 #1010
Colonia Obrera

Who

Estudio yeyé is a creative studio based in Mexico. We are a full-service office offering strategy, design & production for all kind of commercial projects, related to brand development.

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2017 ® All rights reserved.
Made in Mexico