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Flavors of the earth served casually, Relief speaks a healthy lifestyle but also relaxed, a refreshing break after a hard workout.





Relief

2017

Packaging

Brand 

Food

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Colors that mix, vibrant but also earthy, among the trees of tropical bananas and bean crops bathed in sun, fresh fruits made pulp, without losing the essential.Our graphic proposal explores very organic and loose forms, flexible to use them in all directions, with the intention of achieving compositions that evoke libertity and dynamism.





Art Direction : Estudio yeyé
Photo: Rodrigo Chapa 









“The new age of supplements and vitamins focuses on being all natural and in line with the transparency millennials are seeking,” Groome says. “Understanding what is going on in their body is key, and vitamins and supplements that can do that with a personalized approach are gaining market share.”  


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