Loft Me

2014

Brands / Spaces / Beauty

México

La sustancia es en Aristóteles la forma privilegiada de ser. El ser se dice de muchas maneras, pero fundamentalmente como sustancia, es decir, como aquello que no se da en un sujeto sino que es ello mismo sujeto. Las otras formas de ser se dan necesariamente en la sustancia, y Aristóteles las llama accidentes. Bajo este principio buscamos lograr un accidente que nos llevará a esa idea del ser, Loft Me es un proyecto que busca reflejar la belleza humana a través de esta sustancia. Ilustración por Monica Loya.
The substance is in Aristotle’s the privileged way of being. Being is said in many ways, but primarily as substance, as a something that does not occur in a subject but is itself the subject. The other ways of being is necessarily given in substance and Aristotle called accidents. Under this principle we seek to achieve an accident that takes us to the idea of being. Loft Me is a project that seeks to reflect human beauty right through their substance. Illustration by Monica Loya.


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Where

CDMX  5561249316  
Amatlán #158
Colonia Condesa


Chihuahua 6144103449
Calle 29 #1010
Colonia Obrera

Who

Estudio yeyé is a creative studio based in Mexico. We are a full-service office offering strategy, design & production for all kind of commercial projects, related to brand development.

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