Choose Life

2015

Brands / Packaging

México

Stephanie Barraza es una health coach preocupada por la salud de los chihuahuenses, nuestro objetivo requería de un trabajo de fondo empezando desde el naming : Choose Life, ya que principalmente la salud se trata de elecciones y también se trata de ponernos metas. Nuestros mensajes son contundentes: o comes bien o habrá consecuencias. Para esta marca elegímos una estética limpia y accesible, usando un color verde acqua como discreto protagonista haciendo un conjunto visual muy clínico pero con mucha vitalidad. Esta idea se extendió hasta el empaque de los “superfood” que Choose Life ofrece como parte de sus planes alimenticios.
Stephanie Barraza is a health coach concerned about the health of Chihuahuan people , our goal required a substantial work starting from the naming: Choose Life, mainly because health is about elections and also about setting goals. Our messages are straightforward: either eat well or there will be consequences. We go for a clean aesthetic using a acqua green as a discreet protagonist doing a very clinical but very lively visual set. This idea was extended to the packing of the "superfood" that Choose Life offered as part of your eating plan.


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Where

CDMX  5561249316  
Amatlán #158
Colonia Condesa


Chihuahua 6144103449
Calle 29 #1010
Colonia Obrera

Who

Estudio yeyé is a creative studio based in Mexico. We are a full-service office offering strategy, design & production for all kind of commercial projects, related to brand development.

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