Work




 

"Let your heart be straightened:
No one here will live forever."


-Nezahualcóyotl

 

   


 




Mexicanness evolves but clings to its monumental cultural heritage, Mezcal is the blood that runs through the veins of our field, Blood sacrifice offered to man, to free his soul, Alma Libre is a brand half Mexican half German, offering artisanal, high quality Oxacan mezcal to the Europe market, for those who want to discover the best kept treasure of Mexicans. A sacrifice for the soul.


 



Alma Libre

2019

Packaging / Web

Brand 

Products

︎







































The graphic identity of "Alma Libre" is based on the representation of the archetypal figure of Mexican culture, an iconocity that transfers sacred meanings, geometric forms understood between the sacred and the architectural, the essential forms of spirituality and worship, where Mezcal is a master of ceremonies.







Bottle label design







  






Their ultimate goal is to be the first sustainable conscious and socially aware Mezcal brand in the world. These already include fair wages, organic farming, and social projects.
 

















































                 Alma Libre stands for the freedom and simplicity the Oaxacan fields represent.
 


















Art direction for media content.





 











 


Gift box 









 


We love to hear from you


Work inquires:
hola@yeye.design


Where

CDMX  5561249316  
Dinamarca #47
Colonia Juárez


Chihuahua 6144103449
De la llave #423
Centro Histórico

Who

Estudio yeyé is a creative studio based in Mexico. We are a full-service office offering strategy, design & production for  projects, related to brand development.

Like

Facebook   /estudioyeye
Behance    /yeyedesign
Instagram  /estudio_yy




2019 ® All rights reserved.
Made in Mexico 








  






















Stationary















Gift box & brochure





















 












Promotional Postal