Zumería

The secret code of natvre.

In this special collaboration, Zumería gave us two missions: to design a pop up store in the “mercado Roma” (Mexico city) and a special edition of bottles for its “raw” juices “; first, we generated an imagery around the elixirs and potions they produce, using the illustrative style of Tarot cards and mysticism as inspiration.

Date: 2016
Services: Branding, Packaging, Interior

A “card” for each potion together with the copper color, gave us a reference of the aesthetics of alchemy in the eighteenth century, then we worked on a space concept to grant an atmosphere of darkness and mystery to the general idea of it, using dark tones and exotic plants.