Ninigi

The true spirit of Japan.

In Japanese mythology, Ninigi (ニ ニ ギ) or Ninigi no Mikoto, was the son of Ame no Oshihomimi and grandson of Amaterasu, who was sent to earth to plant rice.

Date: 2016
Services: Branding, Packaging,Industrial design, Architecture, Pottery

We converted this part of Japanese mythology into a project of branding, packaging, furniture design, object design, multimedia and interior design, where we combined a port feeling with Japanese spirituality and Nó theater. Nó is unique by its slowness and austere grace, and its distinctive use of masks truly represents a specific feature of Japanese culture, which is to find beauty in subtlety and formality. Pottery design and production by Pato Negro.