La luz del día The all time classic in Chihuahua An 80-year old tradition returns to the Chihuahuan palate. Curves and colors interweave to give life to this local delicacy. A logo that aims to last for 80 more years and a graphic set that brings the brand back to the XXI century are the perfect recipe for this project. Childhood is relived by eating ice cream. Date: 2016 Services: Branding, Packaging The wide variety of flavors demanded us to create a chromatic base that represents it. The rest of the elements resulted of the interaction between these flavors.