The coffee legend.

A project in which there is a great emotional attachment. Kaldi is not only a client, it is also our favorite café in the city.

Date: 2012
Services: Branding, Packaging, Interior design, Ilustration

We thought on an interior design that portrays, in a very convincing way, the almost religious devotion the “kaldianos” have for serving a good cup of coffee.

According to the popular legend, the origins of coffee can be traced to the day, maybe a thousand years ago, when an Abyssinian (Ethiopian) goatherd named Kaldi observed his goats prancing and frolicking around. Kaldi had previously found the behavior of his goats to be “irreproachable,” so he knew that something unusual was going on.