The first step is to recognize it.

Holic is a fun and different project. We change the traditional way of developing brands for this type of products and our proposal is based on the irony of sugar consumption, in the end we all fell into the temptation of eating a chocolate donut, the first step to accept addiction is to recognize it. A simple solution that bases strength on the messages it displays through its applications.

Date: 2017
Services: Branding, Empaque
Industry Retail
Location México

It is almost impossible to resist the offer of a donut accompanied by a glass of milk or coffee, it does not matter if we are on a diet or not, nor how harmful is the sugar, a donut is a donut.

The origin of the name “donuts” is somewhat debatable. Some say it refers to the nuts that were placed inside the dough ball to prevent the center from remaining uncooked, while others claim that it refers to “dough knots” which where another popular form of the olykoeks. But is indisputable that we all feel a certain weakness for the infinite variety of flavors combination.