Disidente The passion of the millenial. Brand of apparel and attitude. The eternal rebellion of the young against the city drawn on a brand for skateboarder teens. With several branches in central Mexico, these punk entrepreneurs asked us to develop their project from naming to graphic jokes. Our field of action was vandalizing the temporary symbols of “Amercian Urban Culture with an explosive charge of sarcasm and puberty. In the XXI century, to be a dissident is to be antisocial and “millennial”. Date: 2016 Services: Branding, Packaging Millennials aspire to marry the blue skies thinking of the Boomers with the grass-roots mindset of GenX.