Centrito Rey

Crying and drinking because of you.

Drunkenness in Mexico is unique, we are the kings of drama with a bottle in hand, we laugh and cry while alcohol lasts, the alcohol transforms us into real life cartoons. Centrito Rey is a cheerful, colorful and very partying mezcalería. The illustrated art shown includes work from Gerardo Vargas and Luis Safa.

Date: 2013
Services: Branding, Illustration

The worm inside the mezcal bottle is a fun tradition, but the highest quality mezcales will not contain the worm. However, they may be served with worm salt, which is made from soil worm!