Blogy

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Blogy is an electronic equipment development company focused on the youth market, its intention is to offer affordable products that compete with the big brands. The brand talks about modern life, the internet, and the importance of the information handled in our daily lives and its portability.

Date: 2016
Services: Branding, Packaging
Location Latin América
Industry Technology

The main objective was to develop a brand that encompasses the main characteristics of every product. A flexible brand in terms of use of color, shape and packaging needs, which can be very diverse.

In 2004, China overtook the United States as the world’s biggest supplier of information technology goods. A report by the OECD showed that China’s exports of information and communication technology—including laptop computers, cell phones and digital cameras—increased by more than 46 percent to $180 billion in 2004 from the previous year. By contrast the U.S. exported $149 billion, a 12 percent increase from 2003.