50 tacos

The tacool, a soap opera in technicolor.

50 combinations of tacos show the variety of our gastronomy and culture, seeking a branding that will represent the contemporary Mexican folklore in different ways, leaving behind the typical Mexican stereotypes of hats and cactus, to really show what we see in the streets of our country.

Date: 2016
Services: Branding, Packaging, Spaces, Industrial

Tacos are a low cost and daily product in Mexico, so our solution pointed to low cost applications but very rich in their visual game.